Beijing, April [15], 2020 – Megvii announced today the launch of FaceStyle, an AI-powered makeup and beauty solution that allows end-users to personalize their shopping experience by trying on makeup virtually through computers or mobile devices.

Using Megvii’s leading facial recognition technology and its proprietary Brain++ AI productivity platform, FaceStyle accurately captures and replicates end-users’ facial features, via a few thousand key points around the mouth, eyes, nose and eyebrows, to demonstrate the effect of makeup in a realistic setting. It is able to analyse and recreate the individuals’ facial appearance, including skin and lip colour, wrinkles and spots. FaceStyle can also generate skin condition diagnosis and provide personalised skincare recommendations to end-users.

The solution can be implemented both online and offline in retail stores to minimise physical contact, particularly during the COVID-19 pandemic. It has been deployed by several customers including Haitunjia, an e-commerce platform with over 50 million registered members in China.

FaceStyle offers beauty brands a low-cost AI-powered online product marketing system and supports salespeople in providing tailormade recommendations to their customers based on FaceStyle’s diagnosis. The solution also embeds data capability that allows beauty brands to track and measure which products sell best. The solution does not collect or store any personally identifiable data.

Zhao Liwei, senior vice president of Megvii’s cloud services business, said: “Traditional industries including the cosmetics and skincare sector face specific challenges in that consumers want to try out new products before making a purchase. They needed a solution that allows customers to try on makeup virtually in a way that accurately reflects their features and the pigment of their skin for a realistic experience. However, they do not have the capabilities to develop these solutions themselves. AI technology can help to address this challenge. ”

He added: “FaceStyle not only offers a new way of marketing for clients to promote their brands and boost sales, it also marks a start for Megvii to accelerate the commercialisation of our AI technologies in traditional industries.”

About Megvii Technology Limited

Megvii is a world-class AI company with core competencies in deep learning. Founded in Beijing in 2011 by Yin Qi, Tang Wenbin and Yang Mu, three Tsinghua University graduates who studied under the Turing-prize winning Chinese computer scientist and computational theorist Andrew Chi-Chih Yao, Megvii is a pioneer in applying AI technology and computer vision algorithms to Internet of Things (IoT) use cases. The Company’s mission is to power humanity with AI. 

Megvii’s first commercialized AI product was a facial recognition solution. The Company has developed its new generation AI productivity platform Brain++, which includes a proprietary deep learning framework that functions as a unified underlying architecture and provides critical support tailored for the Company’s algorithm training and model improvement processes.

Leveraging its strong software-hardware integration capabilities, Megvii offers full stack solutions to its customers, and has achieved leading positions in several key vertical markets, including personal IoT, city IoT and supply chain IoT. Megvii is building an AI infrastructure to connect and empower various IoT devices, to solve real life problems and pain points encountered by customers in sectors including fintech, transportation, logistics and others. Megvii is dedicated to helping customers achieve specific goals such as user authentication and fraud reduction, traffic optimization, and labor efficiency gains. 

Headquartered in Beijing with over 2,300 employees, Megvii maintains four research and development centers in China.

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