Scenario and interactive operations have gradually become important new trends in digital marketing in recent years. Driven by AI, a two-way marketing mode featuring liveness and interaction has overtaken the one-way static marketing model. Using AI-enabled precise analysis, marketers can reach target users via various business scenarios, user circles and product marketing.

The rise of Generation Z, an increasingly important consumer group, is bringing changes to consumption concepts and patterns, profoundly transforming the beauty and cosmetic surgery industry. Given the range of challenges facing these two sectors, such as homogenized marketing, low conversion rate, high try-out costs and poor purchase experiences, there is pressing need for AI-enabled innovation to create new ways for linking up consumers, goods, services and stores.

The rapid development of Internet+, especially the rise of mobile Internet, is dramatically transforming people’s lives, making online identity verification an indispensable part of the digital era. Powered by AI technology, Megvii’s verification solutions, including face recognition, body detection and face comparison, enable identity authentication in a range of scenarios to enhance security.